Animation and Commercial Display in Britain During the 1920s

Vicky Jackson

Research output: Chapter in Book/Report/Conference proceedingChapter in a book

Abstract

This chapter explores an expanded and intermedial understanding of animation in British advertising during the 1920s in which animation was used in the cinema, in electric signs and in retail displays. It explores the intermedial influence of poster and print advertising media on the uses and form of animation across these different media, focusing on the animated advertising films of Cinads and Adlets, two companies working at the intersection between the animated film and advertising industries.
Original languageEnglish
Title of host publicationAnimation and Advertising
EditorsMalcolm Cook, Kirsten Moana Thompson
PublisherPalgrave Macmillan
Pages111-125
Number of pages14
ISBN (Electronic)978-3-030-27939-4
ISBN (Print)978-3-030-27938-7
DOIs
Publication statusSubmitted - 2018

Publication series

NamePalgrave Animation
PublisherPalgrave
ISSN (Print)2523-8086

Keywords

  • Animation
  • Advertising
  • Intermediality

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