Animation and Commercial Display in Britain During the 1920s

Vicky Jackson

doi:10.1007/978-3-030-27939-4_5

Animation and Commercial Display in Britain During the 1920s

Vicky Jackson

Department of Film and Television

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

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Abstract

This chapter explores an expanded and intermedial understanding of animation in British advertising during the 1920s in which animation was used in the cinema, in electric signs and in retail displays. It explores the intermedial influence of poster and print advertising media on the uses and form of animation across these different media, focusing on the animated advertising films of Cinads and Adlets, two companies working at the intersection between the animated film and advertising industries.

Original language	English
Title of host publication	Animation and Advertising
Editors	Malcolm Cook, Kirsten Moana Thompson
Publisher	Palgrave Macmillan
Pages	111-125
Number of pages	14
ISBN (Electronic)	978-3-030-27939-4
ISBN (Print)	978-3-030-27938-7
DOIs	https://doi.org/10.1007/978-3-030-27939-4_5
Publication status	Submitted - 2018

Publication series

Name	Palgrave Animation
Publisher	Palgrave
ISSN (Print)	2523-8086

Keywords

Animation
Advertising
Intermediality

Access to Document

10.1007/978-3-030-27939-4_5

Full-text PDF (accepted author manuscript)
This is the author accepted manuscript (AAM). The final published version (version of record) is available online via Springer Nature at https://link.springer.com/chapter/10.1007/978-3-030-27939-4_5. Please refer to any applicable terms of use of the publisher.
Accepted author manuscript, 224 KB

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Ideaof Animation
Jackson, V. (Researcher) & Moen, K. O. (Principal Investigator)
1/01/14 → 31/12/18
Project: Research

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Cite this

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abstract = "This chapter explores an expanded and intermedial understanding of animation in British advertising during the 1920s in which animation was used in the cinema, in electric signs and in retail displays. It explores the intermedial influence of poster and print advertising media on the uses and form of animation across these different media, focusing on the animated advertising films of Cinads and Adlets, two companies working at the intersection between the animated film and advertising industries.",

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AB - This chapter explores an expanded and intermedial understanding of animation in British advertising during the 1920s in which animation was used in the cinema, in electric signs and in retail displays. It explores the intermedial influence of poster and print advertising media on the uses and form of animation across these different media, focusing on the animated advertising films of Cinads and Adlets, two companies working at the intersection between the animated film and advertising industries.

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KW - Advertising

KW - Intermediality

U2 - 10.1007/978-3-030-27939-4_5

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ER -

Animation and Commercial Display in Britain During the 1920s

Abstract

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Ideaof Animation

Cite this