Projects per year
This chapter explores an expanded and intermedial understanding of animation in British advertising during the 1920s in which animation was used in the cinema, in electric signs and in retail displays. It explores the intermedial influence of poster and print advertising media on the uses and form of animation across these different media, focusing on the animated advertising films of Cinads and Adlets, two companies working at the intersection between the animated film and advertising industries.
|Title of host publication||Animation and Advertising|
|Editors||Malcolm Cook, Kirsten Moana Thompson|
|Number of pages||14|
|Publication status||Submitted - 2018|