Are Regions Important in British Elections? Valence Politics and Local Economic Contexts at the 2010 General Election

Pattie C. J., Johnston R. J., Schipper M. and Potts L. Are regions important in British elections? Valence politics and local economic contexts at the 2010 General Election, Regional Studies. Electoral support for major parties is influenced by judgements of economic performance. This helps account for electoral geographies, as economic conditions vary spatially. Past work, concentrating on objective economic indicators or on voters' personal economic evaluations, suggested that contextual effects work most powerfully when very local, suggesting that regional voting trends are artefacts of more intimate geographies. This paper extends that work by examining how voters' decisions are influenced by the economic evaluations of others in their communities and demonstrates that some contextual effects, at least, really are more powerful at the regional than at more local scales.