Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour

Research output: Contribution to journal › Article (Academic Journal) › peer-review

272 Citations (Scopus)

Original language	Undefined/Unknown
Journal	Journal of Retailing and Consumer Services
DOIs	https://doi.org/10.1016/j.jretconser.2016.02.004
Publication status	Published - 2016

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@article{8aa7762825074a5199de8b39a091d78b,

title = "Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour",

author = "Ana Javornik",

year = "2016",

doi = "10.1016/j.jretconser.2016.02.004",

language = "Undefined/Unknown",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour

AU - Javornik, Ana

PY - 2016

Y1 - 2016

U2 - 10.1016/j.jretconser.2016.02.004

DO - 10.1016/j.jretconser.2016.02.004

M3 - Article (Academic Journal)

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

SN - 0969-6989

ER -