Augmented self - The effects of virtual face augmentation on consumers' self-concept

A. Javornik; B. Marder; M. Pizzetti; L. Warlop

doi:10.1016/j.jbusres.2021.03.026

Augmented self - The effects of virtual face augmentation on consumers' self-concept

A. Javornik, B. Marder, M. Pizzetti, L. Warlop

School of Management

Research output: Contribution to journal › Article (Academic Journal) › peer-review

30 Citations (Scopus)

Original language	English
Pages (from-to)	170-187
Number of pages	18
Journal	Journal of Business Research
Volume	130
Early online date	30 Mar 2021
DOIs	https://doi.org/10.1016/j.jbusres.2021.03.026
Publication status	Published - Jun 2021

Bibliographical note

Funding Information:
We would like to thank Dr Morgan Harvey for his help with stimuli design and continuous feedback on the paper. We would also like to thank the studio Holition for their support with this work, their assistance with AR application and the insightful discussions. Finally, we gratefully acknowledge the generous support that we received from Newcastle University Business School, BI Oslo and Flemish Science Foundation grant G039610N to Luk Warlop, which allowed us to conduct this research.

Publisher Copyright:
© 2021 Elsevier Inc.

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title = "Augmented self - The effects of virtual face augmentation on consumers' self-concept",

author = "A. Javornik and B. Marder and M. Pizzetti and L. Warlop",

note = "Funding Information: We would like to thank Dr Morgan Harvey for his help with stimuli design and continuous feedback on the paper. We would also like to thank the studio Holition for their support with this work, their assistance with AR application and the insightful discussions. Finally, we gratefully acknowledge the generous support that we received from Newcastle University Business School, BI Oslo and Flemish Science Foundation grant G039610N to Luk Warlop, which allowed us to conduct this research. Publisher Copyright: {\textcopyright} 2021 Elsevier Inc.",

year = "2021",

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doi = "10.1016/j.jbusres.2021.03.026",

language = "English",

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journal = "Journal of Business Research",

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AU - Javornik, A.

AU - Marder, B.

AU - Pizzetti, M.

AU - Warlop, L.

N1 - Funding Information: We would like to thank Dr Morgan Harvey for his help with stimuli design and continuous feedback on the paper. We would also like to thank the studio Holition for their support with this work, their assistance with AR application and the insightful discussions. Finally, we gratefully acknowledge the generous support that we received from Newcastle University Business School, BI Oslo and Flemish Science Foundation grant G039610N to Luk Warlop, which allowed us to conduct this research. Publisher Copyright: © 2021 Elsevier Inc.

PY - 2021/6

Y1 - 2021/6

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U2 - 10.1016/j.jbusres.2021.03.026

DO - 10.1016/j.jbusres.2021.03.026

M3 - Article (Academic Journal)

VL - 130

SP - 170

EP - 187

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -

Augmented self - The effects of virtual face augmentation on consumers' self-concept

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