Augmented self - The effects of virtual face augmentation on consumers' self-concept

A. Javornik, B. Marder, M. Pizzetti, L. Warlop

Research output: Contribution to journalArticle (Academic Journal)peer-review

63 Citations (Scopus)
Original languageEnglish
Pages (from-to)170-187
Number of pages18
JournalJournal of Business Research
Early online date30 Mar 2021
Publication statusPublished - Jun 2021

Bibliographical note

Funding Information:
We would like to thank Dr Morgan Harvey for his help with stimuli design and continuous feedback on the paper. We would also like to thank the studio Holition for their support with this work, their assistance with AR application and the insightful discussions. Finally, we gratefully acknowledge the generous support that we received from Newcastle University Business School, BI Oslo and Flemish Science Foundation grant G039610N to Luk Warlop, which allowed us to conduct this research.

Publisher Copyright:
© 2021 Elsevier Inc.

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