Bibliographical noteFunding Information:
We would like to thank Dr Morgan Harvey for his help with stimuli design and continuous feedback on the paper. We would also like to thank the studio Holition for their support with this work, their assistance with AR application and the insightful discussions. Finally, we gratefully acknowledge the generous support that we received from Newcastle University Business School, BI Oslo and Flemish Science Foundation grant G039610N to Luk Warlop, which allowed us to conduct this research.
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