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Augmented self - The effects of virtual face augmentation on consumers' self-concept

A. Javornik, B. Marder, M. Pizzetti, L. Warlop

    Research output: Contribution to journalArticle (Academic Journal)peer-review

    130 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)170-187
    Number of pages18
    JournalJournal of Business Research
    Volume130
    Early online date30 Mar 2021
    DOIs
    Publication statusPublished - Jun 2021

    Bibliographical note

    Funding Information:
    We would like to thank Dr Morgan Harvey for his help with stimuli design and continuous feedback on the paper. We would also like to thank the studio Holition for their support with this work, their assistance with AR application and the insightful discussions. Finally, we gratefully acknowledge the generous support that we received from Newcastle University Business School, BI Oslo and Flemish Science Foundation grant G039610N to Luk Warlop, which allowed us to conduct this research.

    Publisher Copyright:
    © 2021 Elsevier Inc.

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