Avoidance of cigarette pack health warnings among regular cigarette smokers

Olivia M Maynard, Angela Attwood, Laura O'Brien, Sabrina Brooks, Craig Hedge, Ute Leonards, Marcus R Munafò

Research output: Contribution to journalArticle (Academic Journal)peer-review

65 Citations (Scopus)


Previous research with adults and adolescents indicates that plain cigarette packs increase visual attention to health warnings among non-smokers and non-regular smokers, but not among regular smokers. This may be because regular smokers: (1) are familiar with the health warnings, (2) preferentially attend to branding, or (3) actively avoid health warnings. We sought to distinguish between these explanations using eye-tracking technology.
Original languageEnglish
JournalDrug and Alcohol Dependence
Publication statusPublished - 15 Jan 2014

Bibliographical note

Copyright © 2014 The Authors. Published by Elsevier Ireland Ltd.. All rights reserved.

Structured keywords

  • CRICBristol
  • Brain and Behaviour
  • Cognitive Science
  • Visual Perception
  • Tobacco and Alcohol


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