Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands

Research output: Contribution to journal › Article (Academic Journal) › peer-review

51 Citations (Scopus)

Original language	Undefined/Unknown
Journal	Journal of Database Marketing and Customer Strategy Management
DOIs	https://doi.org/10.1057/dbm.2012.29
Publication status	Published - 2012

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@article{9a131ac9db9d4496addaf7236bdc6dcc,

title = "Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands",

author = "Ana Javornik",

year = "2012",

doi = "10.1057/dbm.2012.29",

language = "Undefined/Unknown",

journal = "Journal of Database Marketing and Customer Strategy Management",

issn = "1741-2439",

publisher = "Palgrave Macmillan",

}

TY - JOUR

T1 - Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands

AU - Javornik, Ana

PY - 2012

Y1 - 2012

U2 - 10.1057/dbm.2012.29

DO - 10.1057/dbm.2012.29

M3 - Article (Academic Journal)

SN - 1741-2439

JO - Journal of Database Marketing and Customer Strategy Management

JF - Journal of Database Marketing and Customer Strategy Management

ER -