Behaviour-Based Pricing for Competing Firms Facing Variety-Seeking Consumers

Ting Zhang, Tsan-Ming Choi, T.C.E Cheng

Research output: Contribution to journal › Article (Academic Journal) › peer-review

Original language	English
Journal	Production and Operations Management
Publication status	Accepted/In press - 10 Dec 2024

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@article{cf14e1d2ebb9426aaeb228bbb57d08f5,

title = "Behaviour-Based Pricing for Competing Firms Facing Variety-Seeking Consumers",

author = "Ting Zhang and Tsan-Ming Choi and T.C.E Cheng",

year = "2024",

month = dec,

day = "10",

language = "English",

journal = "Production and Operations Management",

issn = "1059-1478",

publisher = "Wiley",

}