Jonathan Berg’s insightful and lucid book Direct Belief develops a pragmatic account of our intuitions about Frege-cases. More precisely Berg argues that our practice of belief-reporting normally exhibits certain regularities. He argues that utterances of belief reports typically conversationally implicate that the reports adhere to these regularities. And he uses these implicatures to explain our intuitions about Frege-cases. I explore and unpack Berg’s pragmatic account, considering and offering responses to three natural worries that might be raised. In particular, I respond to the objection that the regularities Berg invokes cannot generate the conversational implicatures he claims. I respond to the objection that the regularities Berg invokes do not, in fact, obtain. And I respond to the worry that Berg cannot explain how these regularities might arise in the first place.