TY - BOOK
T1 - Betting on Social Media - A Study of the Volume, Content, and Regulatory Compliance of Sports Betting Advertising in the U.S.
AU - Rossi, Raffaello
AU - Wheaton, Jamie J
AU - Nairn, Agnes
AU - Moradipour, Saeid
AU - Tozzi, Edoardo
PY - 2024/9/4
Y1 - 2024/9/4
N2 - This study provides a detailed examination of gambling advertising on social media platforms, by the four leading U.S. gambling brands: BetMGM, FanDuel Sportsbook, ESPN Bet, and DraftKings Sportsbook. Conducted during the week of 29th July to 4th August 2024, the research analyses the volume, content, and regulatory compliance of organic and paid-for gambling ads on Twitter/X, Instagram, TikTok, and Facebook.
AB - This study provides a detailed examination of gambling advertising on social media platforms, by the four leading U.S. gambling brands: BetMGM, FanDuel Sportsbook, ESPN Bet, and DraftKings Sportsbook. Conducted during the week of 29th July to 4th August 2024, the research analyses the volume, content, and regulatory compliance of organic and paid-for gambling ads on Twitter/X, Instagram, TikTok, and Facebook.
M3 - Other report
BT - Betting on Social Media - A Study of the Volume, Content, and Regulatory Compliance of Sports Betting Advertising in the U.S.
ER -