This article analyses how Italian young people were represented in the Saturday night television programme Studio Uno (1961–1966). It defines i giovani as a performative identity: i giovani are not described as a specific age group, but rather as a normative identity constructed in popular media through the reiteration of bodily practices defined in opposition to ‘adult’ practices. Firstly, the article connects the emergence of discourses around i giovani with the educative function of RAI. Secondly, it outlines to what extent 1965 can be considered a turning point for representations of i giovani in Italian media. Thirdly, it compares the two young Studio Uno 1966 co-hosts Mina and Rita Pavone, to highlight the practices through which the latter was constructed as giovane. Lastly, the article suggests how the giovane identity was presented to an audience of adults and youths respectively through a different spatialisation of giovani performers on the show.
|Publication status||Published - 2017|