Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions

Research output: Book/ReportAuthored book


Through its 14 chapters, this book presents a first view of the different perspectives within the fragmented field of behaviour change. The first part presents a series of perspectives of behaviour change as it is currently researched and implemented. This includes an overview of theories of behaviour, of evaluation and intervention design, the various approaches to behaviour change policy and a review of both behavioural economics and social marketing. The second part presents a series of approaches which are more concerned with questioning underlying conditions in which problematic behaviours occur. The activities of commercial marketers are scrutinised, the ethics and efficacy of participatory approaches ? without systemic change - are questioned, and theories of practice and whole-system approaches are offered as perspectives which lead to a more complete picture of ?problem? behaviours and how to change them. The book paints a picture of a field that is undoubtedly fragmented and subject to a series of forces, both internally and externally. It highlights the breadth of perspectives and does not seek to hide the conflicts between them. Rather, the book seeks to suggest the potential of transdisciplinary behaviour change and to pave the way for further innovative discussions across the field and the setting of a firm agenda for its future.
Original languageUndefined/Unknown
Place of PublicationBristol
PublisherPolicy Press
Publication statusPublished - 1 Feb 2016

Structured keywords

  • MGMT Marketing and Consumption


  • behaviour change

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