Beyond smart systems adoption: Enabling diffusion and assimilation of smartness in hospitality

Nikolaos Stylos, Anestis Fotiadis, Donghee (Don) Shin, Tzung-Cheng TC Huan*

*Corresponding author for this work

Research output: Contribution to journalArticle (Academic Journal)peer-review


The purpose of this study is to investigate the diffusion of smartness in hospitality and, furthermore, the assimilation of smart technologies in hotel business units. A qualitative exploratory investigation with an abductive research approach was adopted and data were collected through in-depth interviewing of 39 hotel managers in the highly advanced hospitality industry in the United Arab Emirates (UAE). Analysis of the data was conducted inductively to elicit themes within the technological, organizational, and environmental contexts and to mark trailheads for future research. The study yielded important insights into how barriers to the diffusion of smartness can be surpassed, and how smart technologies can be assimilated into existing hotel organizational structures and operations. The proposed aggregate dimensions for achieving assimilation of smart technologies in hotels highlight the importance of organizational sustained learning and smart networks synergism while shaping configurational system innovations.
Original languageEnglish
Article number103042
Number of pages12
JournalInternational Journal of Hospitality Management
Early online date10 Aug 2021
Publication statusPublished - 1 Sep 2021

Bibliographical note

Funding Information:
This project has been funded by the Research Office of Zayed University , Abu Dhabi, United Arab Emirates, grant number: STG043/2020 .

Publisher Copyright:
© 2021 Elsevier Ltd


  • Smart hotels
  • configurational innovation
  • diffusion
  • assimilation
  • sustained learning
  • network synergy


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