Beyond sustainability: what marketers need to know about Regenerative Marketing

Rushana Khusainova

Beyond sustainability: what marketers need to know about Regenerative Marketing

Rushana Khusainova

University of Bristol Business School

Research output: Contribution to specialist publication › Article (Specialist Publication)

Abstract

In this article, CIM member Rushana Khusainova discusses the new concept of Regenerative Marketing, which takes sustainability a step further, intending to not just balance out any harm, but create a positive impact on the world around us.

Original language	English
Specialist publication	Newsline – Chartered Institute of Marketing
Publication status	Published - 2025

Keywords

regenerative marketing
regeneration
sustainable marketing
sustainability

Access to Document

https://www.cim.co.uk/content-insights/articles/beyond-sustainability-what-marketers-need-to-know-about-regenerative-marketing/

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Cite this

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abstract = "In this article, CIM member Rushana Khusainova discusses the new concept of Regenerative Marketing, which takes sustainability a step further, intending to not just balance out any harm, but create a positive impact on the world around us.",

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journal = "Newsline – Chartered Institute of Marketing",

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