Big Data and Behavior in Operational Research: Towards a “Smart OR”

Leroy A White; Katharina  Burger; Mike Yearworth

doi:10.1057/978-1-137-53551-1_9

Big Data and Behavior in Operational Research: Towards a “Smart OR”

Leroy A White, Katharina Burger, Mike Yearworth

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

7 Citations (Scopus)

Abstract

Organisations are today characterised by increased dynamism and complexity. The challenges that have appeared as a result of these conditions have made organisations and the behaviour within them difficult to examine. We define SMART OR as the creative use of Big Data and hard and soft OR to enhance behaviour and positive results for decision-makers. In this chapter we describe the background to SMART OR, which is essentially action oriented and located within a particular problem context and stakeholder grouping and can take into account a number of biases—should an external observer observe them.

Original language	English
Title of host publication	Behavioral Operational Research
Subtitle of host publication	Theory, Methodology and Practice
Editors	Martin Kunc, Jonathan Malpass, Leroy White
Publisher	Palgrave Macmillan
Pages	177-193
Number of pages	17
Volume	II
ISBN (Electronic)	9781137535511
ISBN (Print)	9781137535498
DOIs	https://doi.org/10.1057/978-1-137-53551-1_9
Publication status	Published - 2017

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Big Data and Behavior in Operational Research: Towards a “Smart OR”. / White, Leroy A; Burger, Katharina ; Yearworth, Mike.
Behavioral Operational Research: Theory, Methodology and Practice. ed. / Martin Kunc; Jonathan Malpass; Leroy White. Vol. II Palgrave Macmillan, 2017. p. 177-193.

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

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AU - Burger, Katharina

AU - Yearworth, Mike

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BT - Behavioral Operational Research

A2 - Kunc, Martin

A2 - Malpass, Jonathan

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PB - Palgrave Macmillan

ER -

Big Data and Behavior in Operational Research: Towards a “Smart OR”

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