Big data as a propeller for the tourism sector: Present opportunities and Future Perspectives

Nikolaos Stylos; Jeremy Zwiegelaar

doi:10.4337/9781035300136.00023

Big data as a propeller for the tourism sector: Present opportunities and Future Perspectives

Nikolaos Stylos
, Jeremy Zwiegelaar

Cabot Institute for the Environment

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

1 Citation (Scopus)

6 Downloads (Pure)

Abstract

Although Big Data have opened a whole new world of opportunities for scientists, managers, businesses, and governments towards achieving increased effectiveness in decision-making processes (Morabito, 2015; Phillips-Wren and Hoskisson, 2015). Still there are various challenges that need to be addressed, such as the use of Big Data in achieving effective systems responses, as well as dealing with individual and societal aspects of Big Data-related technological advancements. Key issues have already started being raised among scholars, i.e. the potential of Big Data to effectively contribute to decision-making, the conjunction of Big Data with the Internet of Things, as well as various concerns about value creation, privacy, and e-Surveillance (Wong et al., 2023). The current chapter discusses these vital issues and offers some insights for the future.

Original language	English
Title of host publication	Handbook on Big Data Marketing and Management in Tourism and Hospitality
Editors	Nikolaos Stylos, Jeremy Zwiegelaar
Publisher	Edward Elgar Publishing
Chapter	17
Pages	345-355
Number of pages	11
ISBN (Electronic)	9781035300136
ISBN (Print)	9781035300129
DOIs	https://doi.org/10.4337/9781035300136.00023
Publication status	Published - 10 Apr 2025

Publication series

Name	Research handbooks in Tourism
Publisher	Edward Elgar

Bibliographical note

Publisher Copyright:
© The Editors and Contributors Severally 2025. All rights reserved.

Research Groups and Themes

MGMT theme Innovation and Digitalisation

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10.4337/9781035300136.00023

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1 Citations
6 Chapter in a book
1 Edited book

Adoption and Assimilation of Big data in Tourism organizations
Stylos, N. & Zwiegelaar, J., 10 Apr 2025, Handbook on Big Data Marketing and Management in Tourism and Hospitality. Stylos, N. & Zwiegelaar, J. (eds.). Edward Elgar Publishing, p. 12-21 10 p. (Research handbooks in Tourism).
Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book
Big data in marketing services and products: Impacts of Marketing and Ethics
Zwiegelaar, J. & Stylos, N., 10 Apr 2025, Handbook on Big Data Marketing and Management in Tourism and Hospitality. Stylos, N. & Zwiegelaar, J. (eds.). Edward Elgar Publishing, p. 331-344 14 p. (Research handbooks in Tourism).
Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book
Big Data Sustainability Network: Marketing Intelligence for activating Sustainability in the Tourism industry
Stylos, N. & Robinson, P., 10 Apr 2025, Handbook on Big Data Marketing and Management in Tourism and Hospitality. Stylos, N. & Zwiegelaar, J. (eds.). Edward Elgar Publishing, p. 251-279 29 p. (Research Handbooks in Tourism).
Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

Cite this

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Big data as a propeller for the tourism sector: Present opportunities and Future Perspectives. / Stylos, Nikolaos; Zwiegelaar, Jeremy.
Handbook on Big Data Marketing and Management in Tourism and Hospitality. ed. / Nikolaos Stylos; Jeremy Zwiegelaar. Edward Elgar Publishing, 2025. p. 345-355 (Research handbooks in Tourism).

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

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Big data as a propeller for the tourism sector: Present opportunities and Future Perspectives

Abstract

Publication series

Bibliographical note

Research Groups and Themes

Access to Document

Handle.net

Embargoed Document

Fingerprint

Research output

Adoption and Assimilation of Big data in Tourism organizations

Big data in marketing services and products: Impacts of Marketing and Ethics

Big Data Sustainability Network: Marketing Intelligence for activating Sustainability in the Tourism industry

Cite this