Big tobacco and the dental team: what you need to know

Sarah  Dance; Karin Silver; Larissa Al-Uar; Britta Katharina Matthes

doi:10.1038/s41407-026-3307-9

Big tobacco and the dental team: what you need to know

Sarah Dance, Karin Silver, Larissa Al-Uar, Britta Katharina Matthes

Bristol Medical School (PHS)

Research output: Contribution to journal › Comment/debate (Academic Journal) › peer-review

Abstract

Key points
- Tobacco companies are increasingly engaging with healthcare audiences, including dental professionals, while promoting their own tobacco and nicotine products using industry-led harm-reduction messaging.
- Dental teams are trusted providers of preventive health advice, so interaction with tobacco industry initiatives raises professional and ethical questions.
- Awareness of commercial messaging and how it intersects with clinical practice and professional education can help dental teams maintain independence, and preserve patient trust.

Original language	English
Pages (from-to)	179-181
Number of pages	3
Journal	BDJ Team
Volume	13
DOIs	https://doi.org/10.1038/s41407-026-3307-9
Publication status	Published - 15 May 2026

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title = "Big tobacco and the dental team: what you need to know",

abstract = "Key points - Tobacco companies are increasingly engaging with healthcare audiences, including dental professionals, while promoting their own tobacco and nicotine products using industry-led harm-reduction messaging. - Dental teams are trusted providers of preventive health advice, so interaction with tobacco industry initiatives raises professional and ethical questions. - Awareness of commercial messaging and how it intersects with clinical practice and professional education can help dental teams maintain independence, and preserve patient trust.",

author = "Sarah Dance and Karin Silver and Larissa Al-Uar and Matthes, \{Britta Katharina\}",

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AB - Key points - Tobacco companies are increasingly engaging with healthcare audiences, including dental professionals, while promoting their own tobacco and nicotine products using industry-led harm-reduction messaging. - Dental teams are trusted providers of preventive health advice, so interaction with tobacco industry initiatives raises professional and ethical questions. - Awareness of commercial messaging and how it intersects with clinical practice and professional education can help dental teams maintain independence, and preserve patient trust.

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M3 - Comment/debate (Academic Journal)

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Big tobacco and the dental team: what you need to know

Abstract

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