Original language | Undefined/Unknown |
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Journal | Social Marketing Quarterly |
Volume | 4 |
Issue number | 1 |
Publication status | Published - 1 Apr 2010 |
Keywords
- binge drinking, tribal brand, socio-economically disadvantaged, young people
F. Spotswood, A. Tapp
Research output: Contribution to journal › Article (Academic Journal) › peer-review
Original language | Undefined/Unknown |
---|---|
Journal | Social Marketing Quarterly |
Volume | 4 |
Issue number | 1 |
Publication status | Published - 1 Apr 2010 |