Brand Purpose: Managing the commerce versus social purpose paradox through design

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

Original language	English
Title of host publication	The Oxford Handbook of Social Purpose
Editors	William S Harvey, Alexander Newman
Publisher	Oxford University Press
Publication status	In preparation - 2025

Handle.net

@inbook{ac9294ce535646e4a5d073f5cba255b1,

title = "Brand Purpose: Managing the commerce versus social purpose paradox through design",

author = "Lalaounis, {Sotiris T} and Rachel Cooper",

year = "2025",

language = "English",

editor = "Harvey, {William S} and Alexander Newman",

booktitle = "The Oxford Handbook of Social Purpose",

publisher = "Oxford University Press",

address = "United Kingdom",

}