Branding in mergers and acquisitions: Current research and contingent research questions

Marcella Rothermel^*, Florian Bauer

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

1 Citation (Scopus)

Original language	English
Title of host publication	The Routledge Companion to Mergers and Acquisitions
Publisher	Taylor & Francis Group
Pages	367-382
Number of pages	16
ISBN (Electronic)	9781134497720
ISBN (Print)	9780415704663
DOIs	https://doi.org/10.4324/9780203761885-27
Publication status	Published - 19 Jun 2015

Access to Document

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T2 - Current research and contingent research questions

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