Branding versus branding work, media versus product – HE in the internet age

GH Brown

Research output: Contribution to journal › Article (Academic Journal) › peer-review

Translated title of the contribution	Branding versus branding work, media versus product – HE in the internet age
Original language	English
Pages (from-to)	111 - 112
Number of pages	2
Journal	perspectives-policy and practice in higher education
Volume	15(4)
DOIs	https://doi.org/10.1080/13603108.2011.600780
Publication status	Published - Dec 2011

Access to Document

@article{2676ed173c8848328393ecd027247b51,

title = "Branding versus branding work, media versus product – HE in the internet age",

author = "GH Brown",

year = "2011",

month = dec,

doi = "10.1080/13603108.2011.600780",

language = "English",

volume = "15(4)",

pages = "111 -- 112",

journal = "Perspectives",

issn = "1360-3108",

publisher = "Routledge",

}