Bristol Girls Can: A co-created, practice-oriented social marketing approach to supporting mothers’ leisure time physical activity in the COVID-19 era

Research output: Contribution to conferenceConference Paperpeer-review

Abstract

The Bristol Girls Can social marketing project, funded by Sport England, has the goal of engaging mothers in the most deprived parts of Bristol South with LTPA during the pandemic and beyond. This presentation explores the programme, and its unique practice theory underpinnings.
Track: Health and wellbeing
Original languageEnglish
Publication statusAccepted/In press - 20 Jun 2022
EventEuropean Social Marketing Conference - Thessalonki, Thessaloniki, Greece
Duration: 23 Jun 202224 Jun 2022

Conference

ConferenceEuropean Social Marketing Conference
Abbreviated titleESMC
Country/TerritoryGreece
CityThessaloniki
Period23/06/2224/06/22

Research Groups and Themes

  • MGMT Marketing and Consumption
  • social marketing
  • physical activity
  • inequality
  • mothering

Fingerprint

Dive into the research topics of 'Bristol Girls Can: A co-created, practice-oriented social marketing approach to supporting mothers’ leisure time physical activity in the COVID-19 era'. Together they form a unique fingerprint.

Cite this