Bristol Girls Can: A co-created, practice-oriented social marketing approach to supporting mothers’ leisure time physical activity in the COVID-19 era

Fiona Spotswood

Bristol Girls Can: A co-created, practice-oriented social marketing approach to supporting mothers’ leisure time physical activity in the COVID-19 era

Fiona Spotswood

Research output: Contribution to conference › Conference Paper › peer-review

Abstract

The Bristol Girls Can social marketing project, funded by Sport England, has the goal of engaging mothers in the most deprived parts of Bristol South with LTPA during the pandemic and beyond. This presentation explores the programme, and its unique practice theory underpinnings.
Track: Health and wellbeing

Original language	English
Publication status	Accepted/In press - 20 Jun 2022
Event	European Social Marketing Conference - Thessalonki, Thessaloniki, Greece Duration: 23 Jun 2022 → 24 Jun 2022

Conference

Conference	European Social Marketing Conference
Abbreviated title	ESMC
Country/Territory	Greece
City	Thessaloniki
Period	23/06/22 → 24/06/22

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being
SDG 5 Gender Equality

Research Groups and Themes

MGMT Marketing and Consumption
social marketing
physical activity
inequality
mothering

Handle.net

Persistent link

1 Chapter in a book

Practice Theory and Social Marketing
Spotswood, F., 5 Apr 2023, The Palgrave Encyclopedia of Social Marketing. Palgrave Macmillan, 6 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

Cite this

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title = "Bristol Girls Can: A co-created, practice-oriented social marketing approach to supporting mothers{\textquoteright} leisure time physical activity in the COVID-19 era",

abstract = "The Bristol Girls Can social marketing project, funded by Sport England, has the goal of engaging mothers in the most deprived parts of Bristol South with LTPA during the pandemic and beyond. This presentation explores the programme, and its unique practice theory underpinnings. Track: Health and wellbeing ",

author = "Fiona Spotswood",

year = "2022",

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language = "English",

note = "European Social Marketing Conference, ESMC ; Conference date: 23-06-2022 Through 24-06-2022",

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TY - CONF

T1 - Bristol Girls Can: A co-created, practice-oriented social marketing approach to supporting mothers’ leisure time physical activity in the COVID-19 era

AU - Spotswood, Fiona

PY - 2022/6/20

Y1 - 2022/6/20

N2 - The Bristol Girls Can social marketing project, funded by Sport England, has the goal of engaging mothers in the most deprived parts of Bristol South with LTPA during the pandemic and beyond. This presentation explores the programme, and its unique practice theory underpinnings. Track: Health and wellbeing

AB - The Bristol Girls Can social marketing project, funded by Sport England, has the goal of engaging mothers in the most deprived parts of Bristol South with LTPA during the pandemic and beyond. This presentation explores the programme, and its unique practice theory underpinnings. Track: Health and wellbeing

M3 - Conference Paper

T2 - European Social Marketing Conference

Y2 - 23 June 2022 through 24 June 2022

ER -

Bristol Girls Can: A co-created, practice-oriented social marketing approach to supporting mothers’ leisure time physical activity in the COVID-19 era

Abstract

Conference

UN SDGs

Research Groups and Themes

Handle.net

Fingerprint

Research output

Practice Theory and Social Marketing

Cite this