Building a Brand that Resonates on an Emotional Level

Building brands that resonated at an emotional level was historically considered a marketing challenge. However, since the mass adoptions of the internet, building beloved brands has become a company building challenge. This is due to the interactive nature of the internet making a company's marketing efforts ever-more transparent. As such, great brands are now judged on what they do for customers, not what they say to their customers.

This session explores the role of innovation and entrepreneurship in building great companies/brands, within the UK Insurance Sector.