Cellfare: Delivering Self-Targeted Social Protection Using Mobile Phones

This article proposes a new form of self-targeted social protection scheme: beneficiaries carry out a series of small tasks on their mobile phones, each linked to a small payment. Key advantages over traditional public works include potentially large reductions in leakage, costs, and delays. The proposed scheme may also be suitable to wider demographics as it does not require physical labour and can be availed from home. A prototype implementation of a ‘cellfare’ scheme was tested in rural India, and 42 participants with experience of the Mahatma Gandhi National Rural Employment Guarantee Act, a large Indian public works programme, favourably compared the proposed scheme to the existing one.