Center Parcs pioneered the concept of the all-year-round short break holiday in continental Europe and the UK. The company has many leisure facilities within its sites, including water activities such as sub-tropical pools and slides, spas and whirlpools, car-free roads and tracks for cycling, themed restaurants serving international cuisine and villa-style chalets offering high quality accommodation. The company's offer of these leisure facilities within a secure environment regardless of the weather helps Center Parcs attract day trip visitors, weekenders, as well as more traditional holidaymakers. This blurring of the distinction between leisure and tourism has served to make Center Parcs the leading company in its market. In this 'At your Leisure' we take an in-depth look at this successful company and investigate what it takes to become the market leader in its field.
|Translated title of the contribution||Center Parcs UK PLC: Where Leisure and Tourism Meet|
|Publication status||Published - 2005|