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Abstract
With live performance audience research frequently relying on cultural organisations to facilitate access to their audiences, this article addresses the issues involved in evidencing spectators’ responses via discursive methodologies. Recalling a series of empirical projects conducted over the past ten years with a range of theatre practitioners, it examines the conflicts involved in carrying out scholarly studies of audience reception against cultural organisations’ pressures to produce their own ongoing audience evaluations. Examining key concerns about audience research raised by creative practitioners in varying theatrical contexts, from site-specific to building-based work, it addresses the difficulties of understanding live performance reception and aesthetic experience via impact frameworks. It begins by situating these three operations in the context of Knowledge Exchange (KE) between academics within Higher Education Institutions (HEIs) and those in the creative industry sector.
Original language | English |
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Pages (from-to) | 103-117 |
Number of pages | 15 |
Journal | Cultural Trends |
Volume | 28 |
Issue number | 2-3 |
Early online date | 21 May 2019 |
DOIs | |
Publication status | E-pub ahead of print - 21 May 2019 |
Keywords
- Audience research
- cultural value
- impact
- knowledge exchange
- live performance
- theatre
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Dive into the research topics of 'Challenges of cultural industry knowledge exchange in live performance audience research'. Together they form a unique fingerprint.Projects
- 1 Finished
Activities
- 1 Invited talk
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SPARC Audience Research in the Performing Arts
Kirsty Sedgman (Invited speaker)
3 Jul 2019Activity: Participating in or organising an event types › Invited talk