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Changing littering practices at Glastonbury Festival

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)263-278
Number of pages16
JournalSocial Business
Issue number3-4
Early online date1 Sep 2017
DateAccepted/In press - 1 Apr 2017
DateE-pub ahead of print - 1 Sep 2017
DatePublished (current) - Dec 2017


Abstract Findings: This conceptual paper introduces practice theory as a potential alternative to the traditional ways that littering is conceptualised and tackled, and considers the strengths and pitfalls of the theoretical approach for the expensive, pervasive and environmentally dangerous littering problems faced by Glastonbury Festival. Implications: The study of littering has yet to embrace practice theory, despite the theory being considered the cutting edge of sustainable consumption research. This paper is an exploratory starting point, opening up a potential future research and intervention agenda for festival organisers and researchers alike to consider littering as a by-product of a range of different bundled practices rather than the result of particularly attitudes and behaviours. Limitations: Practice theory has yet to move authoritatively out of a theoretical domain and be used in the process of intervention planning and implementation, although some early efforts are beginning to emerge. As such, the applicability of the theory to a real world setting is untested. Relatedly, it is not fully clear how evaluation can capture the full extent of a multi-disciplinary culture change programme inspired by practice theory. Contribution: The paper offers the first practice theoretical examination of littering and introduces the theory to the practical challenges faced by Glastonbury and other festival organisers as well as introducing the problem of littering to the practice theory field, already central to the study of other issues in sustainable consumption.

    Research areas

  • littering practices, Glastonbury Festival

    Structured keywords

  • MGMT Marketing and Consumption

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  • Full-text PDF (accepted author manuscript)

    Rights statement: This is the author accepted manuscript (AAM). The final published version (version of record) is available online via Westburn Publishers at . Please refer to any applicable terms of use of the publisher.

    Accepted author manuscript, 249 KB, PDF document



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