TY - JOUR
T1 - City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis
T2 - Predictors of city-related social media engagement
AU - Priporas, Constantinos-Vasilios
AU - Stylos, Nikolaos
AU - Kamenidou, Irene (Eirini)
PY - 2019/5/24
Y1 - 2019/5/24
N2 - The originality of the present study lies in that it examines generation Z residents’ engagement with the city’s social media during economic crisis in relation to city image, city brand personality and residents’ overall satisfaction. In order to test our hypotheses, 947 usable questionnaires were collected in Thessaloniki, Greece via the mall intercept technique. The findings reveal the significant impact city image and city brand personality have on generation Z residents’ engagement with city’s social media. The results also demonstrate a negative linkage between residents’ overall satisfaction and their engagement with the city’s social media. Lastly, the results support that the relationship between residents' overall satisfaction and their engagement with city's social media accounts is moderated by the effect of economic crisis on residents' personal daily routine. Implications for theory and practice are also discussed.
AB - The originality of the present study lies in that it examines generation Z residents’ engagement with the city’s social media during economic crisis in relation to city image, city brand personality and residents’ overall satisfaction. In order to test our hypotheses, 947 usable questionnaires were collected in Thessaloniki, Greece via the mall intercept technique. The findings reveal the significant impact city image and city brand personality have on generation Z residents’ engagement with city’s social media. The results also demonstrate a negative linkage between residents’ overall satisfaction and their engagement with the city’s social media. Lastly, the results support that the relationship between residents' overall satisfaction and their engagement with city's social media accounts is moderated by the effect of economic crisis on residents' personal daily routine. Implications for theory and practice are also discussed.
KW - City image
KW - city brand personality
KW - Generation Z
KW - residents
KW - social media engagement
KW - economic crisis
U2 - 10.1016/j.jbusres.2019.05.019
DO - 10.1016/j.jbusres.2019.05.019
M3 - Article (Academic Journal)
SN - 0148-2963
JO - Journal of Business Research
JF - Journal of Business Research
ER -