Class talk: habitus and class in parental narratives of school choice

Beverley Hill*, Ai Ling Lai

*Corresponding author for this work

    Research output: Contribution to journalArticle (Academic Journal)peer-review

    8 Citations (Scopus)

    Abstract

    This article explores how social class is linguistically negotiated and contested in parental narratives of school choice in the British education marketplace. Our study reveals prevalent yet obscured vestiges of ‘class talk’, and in doing so, unmasks ‘micro-political’ acts of status claiming. Using interactional narrative interviewing with 30 parents, we explore how inter- and intra-class differences are emotionally expressed, thus exposing the embodied dispositions of parents’ habitus and its’ subtle influence on school choice. The parental narratives also unveil a moral and political tension between the neoliberal ideal of entrepreneurial self-advancement and an egalitarian sentiment for social equality. Our study therefore challenges the neoliberal educational policy of market choice in closing the attainment gap.

    Original languageEnglish
    Pages (from-to)1284-1307
    Number of pages24
    JournalJournal of Marketing Management
    Volume32
    Issue number13-14
    DOIs
    Publication statusPublished - 1 Sept 2016

    Bibliographical note

    Publisher Copyright:
    © 2016 Westburn Publishers Ltd.

    Keywords

    • Bourdieu
    • habitus
    • language
    • neoliberalism
    • school choice
    • Social class

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