Classifications of augmented reality uses in marketing

Ana Javornik

doi:10.1109/ISMAR-AMH.2014.6935441

Classifications of augmented reality uses in marketing

Ana Javornik

School of Management - Business School

Research output: Chapter in Book/Report/Conference proceeding › Conference Contribution (Conference Proceeding)

27 Citations (Scopus)

Original language	Undefined/Unknown
Title of host publication	ISMAR 2014 - IEEE International Symposium on Mixed and Augmented Reality - Media, Arts, Social Science, Humanities and Design 2014, Proceedings
DOIs	https://doi.org/10.1109/ISMAR-AMH.2014.6935441
Publication status	Published - 2014

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10.1109/ISMAR-AMH.2014.6935441

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title = "Classifications of augmented reality uses in marketing",

author = "Ana Javornik",

year = "2014",

doi = "10.1109/ISMAR-AMH.2014.6935441",

language = "Undefined/Unknown",

isbn = "9781479968879",

booktitle = "ISMAR 2014 - IEEE International Symposium on Mixed and Augmented Reality - Media, Arts, Social Science, Humanities and Design 2014, Proceedings",

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AU - Javornik, Ana

PY - 2014

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DO - 10.1109/ISMAR-AMH.2014.6935441

M3 - Conference Contribution (Conference Proceeding)

SN - 9781479968879

BT - ISMAR 2014 - IEEE International Symposium on Mixed and Augmented Reality - Media, Arts, Social Science, Humanities and Design 2014, Proceedings

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