Climate communication for biologists: When a picture can tell a thousand words

Stephan Lewandowsky, Lorraine Whitmarsh

Research output: Contribution to journalArticle (Academic Journal)peer-review

9 Citations (Scopus)
303 Downloads (Pure)

Abstract

Pictures often tell a story better than the proverbial 1,000 words. However, in connection with climate change, many pictures can be highly misleading, for example, when a snowball is used to ridicule the notion of global warming or when a picture of a dead crop is supposed to alert people to climate change. We differentiate between such inappropriate pictures and those that can be used legitimately because they capture long-term trends. For example, photos of a glacier's retreat are legitimate indicators of the long-term mass balance loss that is observed for the vast majority of glaciers around the world.

Original languageEnglish
Article numbere2006004
Number of pages6
JournalPLoS Biology
Volume16
Issue number10
DOIs
Publication statusPublished - 9 Oct 2018

Structured keywords

  • Memory
  • TeDCog

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