Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak

Eleonora Pantano, Gabriele Pizzi, Daniele Scarpi, Charles Dennis

Research output: Contribution to journalArticle (Academic Journal)peer-review

Abstract

The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a plethora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.
Original languageEnglish
Pages (from-to)209-213
Number of pages5
JournalJournal of Business Research
Volume116
Early online date21 May 2020
DOIs
Publication statusPublished - 1 Aug 2020

Structured keywords

  • MGMT Marketing and Consumption
  • Covid19

Keywords

  • retailing
  • consumer behavior
  • COVID-19
  • emergency
  • retail strategy
  • pandemic

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