Abstract
The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a plethora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.
| Original language | English |
|---|---|
| Pages (from-to) | 209-213 |
| Number of pages | 5 |
| Journal | Journal of Business Research |
| Volume | 116 |
| Early online date | 21 May 2020 |
| DOIs | |
| Publication status | Published - 1 Aug 2020 |
Structured keywords
- MGMT Marketing and Consumption
- Covid19
Keywords
- retailing
- consumer behavior
- COVID-19
- emergency
- retail strategy
- pandemic
Access to Document
- Full-text PDF (author’s accepted manuscript)
This is the author accepted manuscript (AAM). The final published version (version of record) is available online via Elsevier at https://www.sciencedirect.com/science/article/pii/S0148296320303209 . Please refer to any applicable terms of use of the publisher.