Conducting International Consumer Research with Children: Challenges and Potential Solutions

T. Lowry, L. Chaplin, A. Nairn, E. Gentina, A.-M. Zawadzka, A. Bakir, V. Couberghe, L. Hudders, L. Hua, F. Spotswood

Research output: Chapter in Book/Report/Conference proceedingChapter in a book


This chapter discusses challenges faced when doing cross-cultural research with children, along with suggested solutions to these challenges. The inspiration for this chapter stems from an ongoing international public policy research project underway by a subset of the current authors in multiple countries (Belgium, China, France, Poland, the U.K., and the U.S.; Author Cite, 2015). Many of the challenges and solutions discussed will be of interest to those conducting public policy research with young consumers in general (whether culture is a variable of interest or not), and to those conducting cross-cultural public policy research with young consumers.
Original languageEnglish
Title of host publicationThe Routledge Companion to Consumer Behaviour
EditorsMichael R. Solomon, Tina M. Lowrey
ISBN (Electronic)9781315526935
ISBN (Print)9781138695160
Publication statusPublished - 22 Sep 2017

Publication series

NameRoutledge Companions in Business, Management and Accounting

Structured keywords

  • MGMT Marketing and Consumption


  • children, research, cross-cultural

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