This chapter discusses challenges faced when doing cross-cultural research with children, along with suggested solutions to these challenges. The inspiration for this chapter stems from an ongoing international public policy research project underway by a subset of the current authors in multiple countries (Belgium, China, France, Poland, the U.K., and the U.S.; Author Cite, 2015). Many of the challenges and solutions discussed will be of interest to those conducting public policy research with young consumers in general (whether culture is a variable of interest or not), and to those conducting cross-cultural public policy research with young consumers.
|Title of host publication||The Routledge Companion to Consumer Behaviour|
|Editors||Michael R. Solomon, Tina M. Lowrey|
|Publication status||Published - 22 Sep 2017|
|Name||Routledge Companions in Business, Management and Accounting|
- MGMT Marketing and Consumption
- children, research, cross-cultural