Conducting International Consumer Research with Children: Challenges and Potential Solutions

T. Lowry, L. Chaplin, A. Nairn, E. Gentina, A.-M. Zawadzka, A. Bakir, V. Couberghe, L. Hudders, L. Hua, F. Spotswood

Research output: Chapter in Book/Report/Conference proceedingChapter in a book

Abstract

This chapter discusses challenges faced when doing cross-cultural research with children, along with suggested solutions to these challenges. The inspiration for this chapter stems from an ongoing international public policy research project underway by a subset of the current authors in multiple countries (Belgium, China, France, Poland, the U.K., and the U.S.; Author Cite, 2015). Many of the challenges and solutions discussed will be of interest to those conducting public policy research with young consumers in general (whether culture is a variable of interest or not), and to those conducting cross-cultural public policy research with young consumers.
Original languageEnglish
Title of host publicationThe Routledge Companion to Consumer Behaviour
EditorsMichael R. Solomon, Tina M. Lowrey
PublisherRoutledge
Chapter22
ISBN (Electronic)9781315526935
ISBN (Print)9781138695160
Publication statusPublished - 22 Sep 2017

Publication series

NameRoutledge Companions in Business, Management and Accounting
PublisherRoutledge

Structured keywords

  • MGMT Marketing and Consumption

Keywords

  • children, research, cross-cultural

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