Consumer Equity in Relationship Marketing

RHL Bourne, I Szmigin

Research output: Contribution to journalArticle (Academic Journal)peer-review

44 Citations (Scopus)
Translated title of the contributionConsumer Equity in Relationship Marketing
Original languageEnglish
Pages (from-to)544 - 555
JournalJournal of Consumer Marketing
Volume15
Publication statusPublished - 1998

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