| Translated title of the contribution | Consumer Equity in Relationship Marketing |
|---|---|
| Original language | English |
| Pages (from-to) | 544 - 555 |
| Journal | Journal of Consumer Marketing |
| Volume | 15 |
| Publication status | Published - 1998 |
Consumer Equity in Relationship Marketing
RHL Bourne, I Szmigin
Research output: Contribution to journal › Article (Academic Journal) › peer-review
48
Citations
(Scopus)