Delineating Generation Z travelers’ place attachment within a night urban tourism context: A consumption values perspective

The night-time economy comprises consumption activities between 6pm and 6am (Chen, Wang, Li, Wei, & Yuan, 2020), an important part of which is night tourism at urban destinations (Eldridge & Smith, 2019). Generation Z consumers form an important customer segment for the global economy (Priporas et al. 2017), including the night tourism, as they appear to be particularly interested in city nightlife (Haddouche & Salomon, 2018). This study aims to examine Generation Z travelers’ perceived value dimensions of night tourism, and the respective effects on their attachment to the urban tourism destination. This has been materialized by employing the theory of consumption values (Sheth, Newman, & Gross, 1991), through the functional, social, epistemic, green, and safety values of night-time leisure activities. Accordingly, five research hypotheses were proposed to explore the relationships between each of the perceived value dimensions and place attachment to the tourism destination.