Design thinking for branding

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

Original language	English
Title of host publication	Design thinking for new business contexts: A critical analysis through theory and practice
Editors	Yujia Huang, David Hands
Publisher	Palgrave Macmillan
ISBN (Electronic)	978-3-030-94206-9
ISBN (Print)	978-3-030-94205-2
Publication status	Published - 23 Apr 2022

Handle.net

@inbook{2d8d070b1c344fc7809af36b6506fb47,

title = "Design thinking for branding",

author = "Lalaounis, \{Sotiris T\}",

year = "2022",

month = apr,

day = "23",

language = "English",

isbn = "978-3-030-94205-2",

editor = "Yujia Huang and David Hands",

booktitle = "Design thinking for new business contexts: A critical analysis through theory and practice",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}