Differences between decisions made using verbal or numerical quantifiers

Dawn Liu*, Marie Juanchich, Miroslav Sirota, Sheina Orbell

*Corresponding author for this work

Research output: Contribution to journalArticle (Academic Journal)peer-review

7 Citations (Scopus)
17 Downloads (Pure)

Abstract

Past research suggests that people process verbal quantifiers differently from numerical ones, but this suggestion has yet to be formally tested. Drawing from traditional correlates of dual-process theories, we investigated whether people process verbal quantifiers faster, less accurately, and with less subjective effort than numerical quantifiers. In two pre-registered experiments, participants decided whether a quantity (either verbal or numerical) of a nutrient, summed with a pictorial quantity, exceeded a recommended total. The verbal quantifiers were matched to average numerical translations (Experiment 1) as well as translations from participants themselves (Experiment 2). Across experiments, participants did not answer faster or find verbal quantifiers less effortful than numerical ones, but they made less accurate decisions on average with verbal quantifiers because they used more context-based decision shortcuts (e.g., ‘minerals are healthy’). Our findings suggest that it is how much people rely on context that distinguishes their decisions with verbal and numerical quantifiers.

Original languageEnglish
Pages (from-to)69-96
Number of pages28
JournalThinking and Reasoning
Volume27
Issue number1
DOIs
Publication statusPublished - 30 Jan 2020

Bibliographical note

Publisher Copyright:
© 2020 Informa UK Limited, trading as Taylor & Francis Group.

Keywords

  • Decision context
  • dual-process theory
  • numerical quantifiers
  • processing styles
  • verbal quantifiers

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