| Original language | English |
|---|---|
| Title of host publication | Digital Transformation and Corporate Branding |
| Subtitle of host publication | Opportunities and Pitfalls for Identity and Reputation Management |
| Publisher | Taylor and Francis Group |
| Pages | 81-96 |
| Number of pages | 16 |
| ISBN (Electronic) | 9781000952957 |
| ISBN (Print) | 9781032204857 |
| DOIs | |
| Publication status | Published - 29 Sept 2023 |
Digital and marketing transformation in relation to brand value: The video game industry
Qingchen Tian*, Nikolaos Stylos, Nazan Colmekcioglu, Dimos Andronoudis
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book