Digitally enabled interactions: Designing for Customer Agency, Control and Customization

Steve Pearce*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference Contribution (Conference Proceeding)

Abstract

Designing service processes to receive digital inputs from customers is a key challenge for service providers. This design has an impact on the outcomes of the service process for the provider and customer. These impacts can be customization, control, and customer agency. Service process activities receive customer information digitally through surrogate interactions using customer and provider digital technologies. These digital interactions are becoming the dominant method for obtaining customer resources and information to provide service. A design of learning processes to achieve customization and control is illustrated to show how these outcomes provide customer agency and satisfaction. Traditional service design challenges and trade-offs are mitigated through designing services for digital interactions.
Original languageEnglish
Title of host publication2021 10th Mediterranean Conference on Embedded Computing, MECO 2021
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
Pages1-4
Number of pages4
ISBN (Electronic)9780738133614, 978-1-6654-3912-1
ISBN (Print)9781665429894
DOIs
Publication statusPublished - 1 Jul 2021

Publication series

Name2021 10th Mediterranean Conference on Embedded Computing, MECO 2021
Name
ISSN (Electronic)2637-9511

Bibliographical note

Publisher Copyright:
© 2021 IEEE.

Keywords

  • Embedded computing, Customer satisfaction, Process control, Real-time systems, Hybrid learning, Contracts

Fingerprint

Dive into the research topics of 'Digitally enabled interactions: Designing for Customer Agency, Control and Customization'. Together they form a unique fingerprint.

Cite this