Display blindness? Looking again at the visibility of situated displays using eye tracking

Nicholas S. Dalton; Emily Collins; Paul Marshall

doi:10.1145/2702123.2702150

Display blindness? Looking again at the visibility of situated displays using eye tracking

Nicholas S. Dalton, Emily Collins, Paul Marshall

Department of Computer Science

Research output: Chapter in Book/Report/Conference proceeding › Conference Contribution (Conference Proceeding)

56 Citations (Scopus)

Abstract

Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.

Original language	English
Title of host publication	CHI 2015 - Proceedings of the 33rd Annual CHI Conference on Human Factors in Computing Systems
Subtitle of host publication	Crossings
Publisher	Association for Computing Machinery (ACM)
Pages	3889-3898
Number of pages	10
Volume	2015-April
ISBN (Electronic)	9781450331456
DOIs	https://doi.org/10.1145/2702123.2702150
Publication status	Published - 18 Apr 2015
Event	33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015: Crossings - COEX, Seoul, Korea, Republic of Duration: 18 Apr 2015 → 23 Apr 2015 Conference number: 33 http://chi2015.acm.org/

Conference

Conference	33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015
Abbreviated title	CHI 2015
Country/Territory	Korea, Republic of
City	Seoul
Period	18/04/15 → 23/04/15
Other	For over 30 years, the CHI conference (pronounced ‘kai’) has attracted the world’s leading researchers and practitioners in the field of Human Computer Interaction (HCI) from businesses and universities to share ground-breaking research and innovations related to how humans interact with digital technologies. The Association for Computing Machinery’s (ACM) CHI conference is the world's premiere conference on Human Factors in Computing Systems, presenting a highly selective showcase of the very best advances across the disciplines of computer science, cognitive psychology, design, social science, human factors, artificial intelligence, graphics, visualization, multi-media design and other disciplines.
Internet address	http://chi2015.acm.org/

Keywords

Display blindness
Eye tracking
Public displays
Space

Access to Document

10.1145/2702123.2702150

https://rps.ucl.ac.uk/repository.html?pub=0&com=get-file&rfurl=http%3A%2F%2Fdiscovery.ucl.ac.uk%2Frt4eprints%2Ffile%2F234052%2Fpn236-dalton.pdf

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Cite this

@inproceedings{d345af97fff844f3be2e0b0aebe7af54,

title = "Display blindness? Looking again at the visibility of situated displays using eye tracking",

abstract = "Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.",

keywords = "Display blindness, Eye tracking, Public displays, Space",

author = "Dalton, {Nicholas S.} and Emily Collins and Paul Marshall",

year = "2015",

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doi = "10.1145/2702123.2702150",

language = "English",

volume = "2015-April",

pages = "3889--3898",

booktitle = "CHI 2015 - Proceedings of the 33rd Annual CHI Conference on Human Factors in Computing Systems",

publisher = "Association for Computing Machinery (ACM)",

address = "United States",

note = "33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015 : Crossings, CHI 2015 ; Conference date: 18-04-2015 Through 23-04-2015",

url = "http://chi2015.acm.org/",

}

Dalton, NS, Collins, E & Marshall, P 2015, Display blindness? Looking again at the visibility of situated displays using eye tracking. in CHI 2015 - Proceedings of the 33rd Annual CHI Conference on Human Factors in Computing Systems: Crossings. vol. 2015-April, Association for Computing Machinery (ACM), pp. 3889-3898, 33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015, Seoul, Korea, Republic of, 18/04/15. https://doi.org/10.1145/2702123.2702150

Display blindness? Looking again at the visibility of situated displays using eye tracking. / Dalton, Nicholas S.; Collins, Emily; Marshall, Paul.
CHI 2015 - Proceedings of the 33rd Annual CHI Conference on Human Factors in Computing Systems: Crossings. Vol. 2015-April Association for Computing Machinery (ACM), 2015. p. 3889-3898.

Research output: Chapter in Book/Report/Conference proceeding › Conference Contribution (Conference Proceeding)

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AB - Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.

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EP - 3898

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Y2 - 18 April 2015 through 23 April 2015

ER -

Display blindness? Looking again at the visibility of situated displays using eye tracking

Abstract

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Dr Paul Marshall

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Display blindness? Looking again at the visibility of situated displays using eye tracking

Abstract

Conference

Keywords

Access to Document

Handle.net

Other files and links

Fingerprint

Profiles

Dr Paul Marshall

Cite this