Display blindness? Looking again at the visibility of situated displays using eye tracking

Nicholas S. Dalton, Emily Collins, Paul Marshall

Research output: Chapter in Book/Report/Conference proceedingConference Contribution (Conference Proceeding)

45 Citations (Scopus)

Abstract

Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.

Original languageEnglish
Title of host publicationCHI 2015 - Proceedings of the 33rd Annual CHI Conference on Human Factors in Computing Systems
Subtitle of host publicationCrossings
PublisherAssociation for Computing Machinery (ACM)
Pages3889-3898
Number of pages10
Volume2015-April
ISBN (Electronic)9781450331456
DOIs
Publication statusPublished - 18 Apr 2015
Event33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015: Crossings - COEX, Seoul, Korea, Republic of
Duration: 18 Apr 201523 Apr 2015
Conference number: 33
http://chi2015.acm.org/

Conference

Conference33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015
Abbreviated titleCHI 2015
CountryKorea, Republic of
CitySeoul
Period18/04/1523/04/15
OtherFor over 30 years, the CHI conference (pronounced ‘kai’) has attracted the world’s leading researchers and practitioners in the field of Human Computer Interaction (HCI) from businesses and universities to share ground-breaking research and innovations related to how humans interact with digital technologies. The Association for Computing Machinery’s (ACM) CHI conference is the world's premiere conference on Human Factors in Computing Systems, presenting a highly selective showcase of the very best advances across the disciplines of computer science, cognitive psychology, design, social science, human factors, artificial intelligence, graphics, visualization, multi-media design and other disciplines.
Internet address

Keywords

  • Display blindness
  • Eye tracking
  • Public displays
  • Space

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