Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation? CUSTOMER ACQUISITION COST, FIRM PERFORMANCE AND VALUATION

Gilad Livne, Ana Simpson, Eli Talmor

Research output: Contribution to journalArticle (Academic Journal)peer-review

23 Citations (Scopus)
Original languageEnglish
JournalJournal of Business Finance and Accounting
Publication statusPublished - 1 Mar 2011

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