Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation?: CUSTOMER ACQUISITION COST, FIRM PERFORMANCE AND VALUATION

Gilad Livne; Ana Simpson; Eli Talmor

doi:10.1111/j.1468-5957.2010.02229.x

Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation? CUSTOMER ACQUISITION COST, FIRM PERFORMANCE AND VALUATION

Gilad Livne, Ana Simpson, Eli Talmor

School of Accounting and Finance - Business School

Research output: Contribution to journal › Article (Academic Journal) › peer-review

25 Citations (Scopus)

Original language	English
Journal	Journal of Business Finance and Accounting
DOIs	https://doi.org/10.1111/j.1468-5957.2010.02229.x
Publication status	Published - 1 Mar 2011

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title = "Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation?: CUSTOMER ACQUISITION COST, FIRM PERFORMANCE AND VALUATION",

author = "Gilad Livne and Ana Simpson and Eli Talmor",

year = "2011",

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doi = "10.1111/j.1468-5957.2010.02229.x",

language = "English",

journal = "Journal of Business Finance and Accounting",

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T2 - CUSTOMER ACQUISITION COST, FIRM PERFORMANCE AND VALUATION

AU - Livne, Gilad

AU - Simpson, Ana

AU - Talmor, Eli

PY - 2011/3/1

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DO - 10.1111/j.1468-5957.2010.02229.x

M3 - Article (Academic Journal)

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JF - Journal of Business Finance and Accounting

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