Original language | English |
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Journal | Journal of Business Finance and Accounting |
DOIs | |
Publication status | Published - 1 Mar 2011 |
Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation? CUSTOMER ACQUISITION COST, FIRM PERFORMANCE AND VALUATION
Gilad Livne, Ana Simpson, Eli Talmor
Research output: Contribution to journal › Article (Academic Journal) › peer-review
25
Citations
(Scopus)