Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation?: CUSTOMER ACQUISITION COST, FIRM PERFORMANCE AND VALUATION

Gilad Livne; Ana Simpson; Eli Talmor

doi:10.1111/j.1468-5957.2010.02229.x

Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation? CUSTOMER ACQUISITION COST, FIRM PERFORMANCE AND VALUATION

Gilad Livne, Ana Simpson, Eli Talmor

School of Accounting and Finance

Research output: Contribution to journal › Article (Academic Journal) › peer-review

Original language	English
Journal	Journal of Business Finance and Accounting
DOIs	https://doi.org/10.1111/j.1468-5957.2010.02229.x
Publication status	Published - 1 Mar 2011

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title = "Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation?: CUSTOMER ACQUISITION COST, FIRM PERFORMANCE AND VALUATION",

author = "Gilad Livne and Ana Simpson and Eli Talmor",

year = "2011",

month = mar,

day = "1",

doi = "10.1111/j.1468-5957.2010.02229.x",

language = "English",

journal = "Journal of Business Finance and Accounting",

issn = "0306-686X",

publisher = "Wiley-Blackwell",

}

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T1 - Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation?

T2 - CUSTOMER ACQUISITION COST, FIRM PERFORMANCE AND VALUATION

AU - Livne, Gilad

AU - Simpson, Ana

AU - Talmor, Eli

PY - 2011/3/1

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U2 - 10.1111/j.1468-5957.2010.02229.x

DO - 10.1111/j.1468-5957.2010.02229.x

M3 - Article (Academic Journal)

JO - Journal of Business Finance and Accounting

JF - Journal of Business Finance and Accounting

SN - 0306-686X

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