Editorial: Introductions to the new editorial team and our ambitions for QMR

Qualitative Market Research: An International Journal (QMR) has an established reputation as a place for rigorous research in marketing and consumption. QMR papers demonstrate cutting-edge thinking paired with robust application of qualitative research, often with practical relevance to emerging marketing and consumption and related policy fields as well as contributing important theoretical advances. As editors of QMR we are constantly impressed by the volume and quality of manuscripts we are sent, and by the commitment and attention to detail provided by our editorial board and host of reviewers. Our heartfelt thanks go to the academic community for supporting this important project that contributes to the advancement of qualitative research in marketing and consumption.

Since Fiona Spotswood took over as editor, we have introduced two new Associate Editors, Ariadne Kapetanaki and Anoop Bhogal-Nair. In this editorial, we first introduce ourselves to the readership of QMR as well as set out our ambitions for the future of the journal.