Editors’ reflections and introduction of the special section on ‘information technology meets marketing: Value-creation along the customer journey'

Sanjit K. Roy*, Richard L. Gruner, Eleonora Pantano

*Corresponding author for this work

Research output: Contribution to journalArticle (Academic Journal)

Original languageEnglish
Article number102270
Number of pages3
JournalInternational Journal of Information Management
Early online date13 Nov 2020
Publication statusE-pub ahead of print - 13 Nov 2020

Structured keywords

  • MGMT Marketing and Consumption

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