Editors’ reflections and introduction of the special section on ‘information technology meets marketing: Value-creation along the customer journey'

Sanjit K.  Roy; Richard L.  Gruner; Eleonora Pantano

doi:10.1016/j.ijinfomgt.2020.102270

Editors’ reflections and introduction of the special section on ‘information technology meets marketing: Value-creation along the customer journey'

Sanjit K. Roy^*, Richard L. Gruner, Eleonora Pantano

^*Corresponding author for this work

Research output: Contribution to journal › Article (Academic Journal)

4 Citations (Scopus)

141 Downloads (Pure)

Original language	English
Article number	102270
Number of pages	3
Journal	International Journal of Information Management
Volume	56
Early online date	13 Nov 2020
DOIs	https://doi.org/10.1016/j.ijinfomgt.2020.102270
Publication status	Published - Feb 2021

Research Groups and Themes

MGMT Marketing and Consumption

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10.1016/j.ijinfomgt.2020.102270

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This is the author accepted manuscript (AAM). The final published version (version of record) is available online via Elsevier at https://doi.org/10.1016/j.ijinfomgt.2020.102270 . Please refer to any applicable terms of use of the publisher.
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Cite this

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title = "Editors{\textquoteright} reflections and introduction of the special section on {\textquoteleft}information technology meets marketing: Value-creation along the customer journey'",

author = "Roy, \{Sanjit K.\} and Gruner, \{Richard L.\} and Eleonora Pantano",

year = "2021",

month = feb,

doi = "10.1016/j.ijinfomgt.2020.102270",

language = "English",

volume = "56",

journal = "International Journal of Information Management",

issn = "0268-4012",

publisher = "Elsevier Limited",

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TY - JOUR

T1 - Editors’ reflections and introduction of the special section on ‘information technology meets marketing: Value-creation along the customer journey'

AU - Roy, Sanjit K.

AU - Gruner, Richard L.

AU - Pantano, Eleonora

PY - 2021/2

Y1 - 2021/2

U2 - 10.1016/j.ijinfomgt.2020.102270

DO - 10.1016/j.ijinfomgt.2020.102270

M3 - Article (Academic Journal)

SN - 0268-4012

VL - 56

JO - International Journal of Information Management

JF - International Journal of Information Management

M1 - 102270

ER -