Essential GenAI skills for marketing students

Research output: Contribution to specialist publication › Article (Specialist Publication)

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@misc{5dce866a72544f47869dd17dc0aaee81,

title = "Essential GenAI skills for marketing students",

author = "Rushana Khusainova and Eleonora Pantano and Esther Kang and Samantha Ford",

year = "2024",

month = oct,

day = "30",

language = "English",

journal = "Times Higher Education",

issn = "0049-3929",

publisher = "Times Higher Education",

}