Every Consumer Researcher Dies Alone

Jonatan Sodergren, Mattias Hjelm, Oscar Ahlberg

Research output: Contribution to journal › Article (Academic Journal) › peer-review

Abstract

Sid Levy? Theodore Levitt? Morris Holbrook? Nah, in this essay we argue that Hans Fallada was the original consumer researcher!

Original language	English
Number of pages	18
Journal	Journal of Customer Behaviour
Publication status	Accepted/In press - 30 Apr 2024

Full-text PDF (accepted manuscript)
Accepted author manuscript, 170 KB
Licence: CC BY
Embargo ends: 1/01/99

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N2 - Sid Levy? Theodore Levitt? Morris Holbrook? Nah, in this essay we argue that Hans Fallada was the original consumer researcher!

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