“Every Time I Move My Arm, it Costs the Cartoon Network 42 Bucks”: Remixing Limited Animation in Space Ghost: Coast to Coast

Research output: Contribution to journalArticle (Academic Journal)peer-review

Abstract

This article examines how media production is shaped under media conglomeration through a close analysis of Space Ghost: Coast to Coast (1994–2008), arguing that animation evinces the corporate strategy of archive reuse through its esthetics. It compares how the limited animation of Hanna-Barbera Productions transformed in the shift to cable and greater media conglomeration under Turner Broadcasting System. Using a thick description of the production process, the chapter illustrates how Cartoon Network programmers remixed the corporate archive to create Space Ghost: Coast to Coast. Through this remixed production process, channel programmers used limited animation esthetics to disclose on their own labor as programmers and producers within Turner’s media empire. It ends by examining how Space Ghost: Coast to Coast’s unique production techniques and esthetics shaped Cartoon Network’s adult programing block, [adult swim].
Original languageEnglish
JournalTelevision and New Media
Early online date19 Sept 2024
DOIs
Publication statusE-pub ahead of print - 19 Sept 2024

Bibliographical note

Publisher Copyright:
© The Author(s) 2024.

Keywords

  • limited animation
  • Hanna-Barbera
  • Cartoon Network
  • Space Ghost: Coast to Coast
  • media conglomeration
  • Turner Broadcasting System

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