Evolution, Challenges, and Opportunities of AI-Generated Advertising

Tae Hyun Baek*, Eleonora Pantano, Kirk Plangger, Jungkeun Kim

*Corresponding author for this work

Research output: Contribution to journal › Editorial (Academic Journal) › peer-review

Abstract

[No abstract]
Original languageEnglish
JournalInternational Journal of Advertising
DOIs
Publication statusE-pub ahead of print - 13 Jan 2026

Research Groups and Themes

  • MGMT Marketing and Consumption

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    This is the accepted author manuscript (AAM) of the article which has been made Open Access under the University of Bristol's Scholarly Works Policy. The final published version (Version of Record) can be found on the publisher's website. The copyright of any third-party content, such as images, remains with the copyright holder.

    Accepted author manuscript, 572 KBLicence: CC BY

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